About me
About me
Hi, I’m Angie
As a senior global digital communications specialist, I bring a unique blend of creativity, data-driven insights, and strategic vision. This fusion has driven my success in weaving compelling brand narratives and managing accounts and projects across global international organizations and the private sector. I am proficient in leveraging cutting-edge digital tools and platforms to engage audiences, optimize conversions, and drive business growth. I am known for my creative visual storytelling, brand management, and strategic project management skills.
With over a decade of digital media experience spanning international organizations and private sector enterprises, I am here to deliver impactful results that captivate attention and inspire action—turning scrollers into stoppers and clickers into loyal advocates.
Career
Adventures
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⮕ Developed and executed global impactful campaigns and strategies for 91 UNDP Innovation Labs in 115 countries
⮕ Currently building the digital branding and legacy for the world’s largest and fastest learning network for sustainable development.
⮕ Established digital global protocols and trained 300+ members in content creation and digital best practices. -
⮕ Led global digital strategies and campaigns across 190 countries for UNICEF’s Office of Innovation
⮕ Upskilled and advised over 190 UNICEF innovation focal points and Venture fund startups on digital communication strategies on how best to use digital media.
⮕ Acted as the digital content gatekeeper and established branding for pioneering UN projects like UNICEF Innovation Fund, Giga, Digital Public Goods, and UN Innovation Network. -
⮕ Managed LT Network's largest franchisee accounts with 30-40 franchise owners each
⮕ Developed tailored digital strategies and training for over 90 franchise owners on digital and social media marketing
⮕ Led product pitches and demos and integrated customer feedback into product development sprints for LT Network’s Digital Stack, an in-house marketing platform. -
⮕ Managed Peazie's top client, Marshall White, making them #1 for digital and social in Australia's real estate industry.
⮕ Managed a diverse portfolio of 15 accounts across industries like real estate, fashion, health and fitness, and fast consumer goods.
⮕ Built a robust client and partnership pipeline through innovative lead generation and data acquisition campaigns to drive business growth. -
⮕ Digitally launched, for the first time, University of Melbourne's online academy, targeting students, partners, and investors.
⮕ Collaborated with educators and students to enhance content marketing initiatives and social media engagement strategies to attract prospective students and foster partnerships.
⮕ Conducted market research to inform strategic decisions and optimize campaigns.description
Key Skills
Digital marketing strategy
and optimization
Digital and Social media management
Creative brand storytelling
Content and multimedia development
Cross-functional team leadership
Project and account management
Data analytics and
performance measurement
Partnerships and multi-stakeholder relationship management
Technical Skills
Editing Skills
Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects. Video and audio editing, and animations. Canva “super user” for
social media content.
Website Development
Basic understanding of HTML coding. Experience in website development and project management with developers and UX/UI designers, including platforms like Adobe Experience Manager, Drupal, and Squarespace
Data Analytics
Google Ads, Google Analytics, Meltwater, LexusNexus, Hootsuite.
Advertising Platforms
Google AdWords, Facebook Ads Manager, Power Editor, Google Engine Optimization (SEO)
Social Media Management
Hootsuite, Sprout Social, Buffer, ShortStack, AdRoll
Email Marketing Platforms
Mailchimp, Campaign Monitor
